Our Services

Influential Strategies delivers content marketing strategy, creation and execution services that employ the latest content marketing tools and techniques.

Clients select from a variety of services:

Content Strategy

Messaging FAQs
Brand identity
Content audits & inventory
Content mapping to the sales process
Content atomization for social media
Content curation by industry, issue
Content reuse & repurpose
Editorial calendars

 Content Creation

Business writing, technical writing & editing
Blog post content creation
Presentation creation: flow, design & content
Website content & design
Videos and podcasts
Campaign content for lead gen programs & events
Content optimization for SEO
Customer case studies & success stories
Advertising banner and display ad copy

Content Execution

Project management – by product, by event, by team
Program management – for ongoing outreach such as PR or social marketing
Lead generation content programs
Website launch
Blog program management
Presentation coaching for executives
Industry research account management (e.g. Gartner)