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Content for Marketing Strategy

Good content marketing begins with good content strategy. We follow a proven methodology to message your story, map your content to the sales cycle, and atomize it to extend its utility. We curate industry content to demonstrate your thought leadership. Finally, we power a content production engine that ensures you publish original content on a [...]

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Content for Corporate Branding

Your brand is defined by your ability to deliver what you promise customers. We help with brand conceptual ideas and creative services that capture your unique brand identity and then actualize it in content that both resonates with your ideal prospect… and builds market value.

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Content for Product Marketing

We have direct experience in most Enterprise IT market segments. Our broad technical acumen results in materials that communicate your product’s unique value and benefits while de-positioning competitors.

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Content for Sales Support

We produce compelling, relevant materials for sales teams that support every stage of the buyer’s journey – building the business case for your solution, communicating customer success, and moving buyers along every stage of your sales cycle.

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Content for PR/AR

Influential’s roots are here. We know how to influence the influencers with media-consumable content that persuades. Our in-house capabilities include the ability to manage the full analyst relations function for greater ROI from your research subscriptions, and we partner closely with affiliates for full media relations support.

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