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PeopleSoft was a Great Brand

Recently I gave a workshop on branding for small tech businesses at the Entrepreneur Center in San Jose. In my talk I covered a couple case studies of great technology brands, one of which was directly from my own experience….

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Positioning vs. Branding

Many of the same tech marketers I have interviewed as part of this blogging project negate the importance of Branding while holding up Positioning as the ultimate strategy for winning minds and markets. This distinction is important to address, as…

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Tech PR Veteran on Branding

Ed Niehaus and I sat down recently as part of my ongoing primary research exploring the current state of B2B tech branding. Ed is an industry veteran who headed one of the top technology PR firms from the early 90s…

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Your Customer controls your Brand

Forrester Research recently held its 2005 Consumer Forum. Although the thrust of the agenda addressed how to reach the teaming masses on the Internet, the present market’s realities sure sound like they have a lot of relevance to B2B tech…

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