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Headed to Content Marketing World 2013, a Changed Agency

As I get ready to attend the 3rd annual Content Marketing World (CMW) conference next week (hello Cleveland!), it seems the appropriate time to think back at the worthwhile road that me and my little company have traveled. When I was fortunate enough to be invited to participate in the inaugural CMW way back in 2011, we were [...]

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PeopleSoft was a Great Brand

Recently I gave a workshop on branding for small tech businesses at the Entrepreneur Center in San Jose. In my talk I covered a couple case studies of great technology brands, one of which was directly from my own experience….

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Tech PR Veteran on Branding

Ed Niehaus and I sat down recently as part of my ongoing primary research exploring the current state of B2B tech branding. Ed is an industry veteran who headed one of the top technology PR firms from the early 90s…

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Branding for M&A vs. IPO

I recently interviewed Christine Hinton from VantagePoint Venture Partners as part of my ongoing primary research study on the state of B2B tech branding. Christine is VP Marketing at the firm, which is a leading multi-stage investor in the tech…

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Your Customer controls your Brand

Forrester Research recently held its 2005 Consumer Forum. Although the thrust of the agenda addressed how to reach the teaming masses on the Internet, the present market’s realities sure sound like they have a lot of relevance to B2B tech…

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