Headed to Content Marketing World 2013, a Changed Agency
As I get ready to attend the 3rd annual Content Marketing World (CMW) conference next week (hello Cleveland!), it seems the appropriate time to think back at the worthwhile road that me and my little company have traveled. When I was fortunate enough to be invited to participate in the inaugural CMW way back in 2011, we were [...]
Continue Reading →Mobile Security eBook Helps Veracode Use Humor to Cover Some Serious Subjects
Influential Strategies completed a content marketing project for Veracode, a leading application security testing company based in Boston. Our team produced an informative but whimsical ebook to educate mobile workers on the need for Bring Your Own Device (BYOD) security. The resulting campaign was one of the most successful in the client’s history, resulting in [...]
Continue Reading →B2B Technology Content Marketing Is a Big Subject
With this post, we’re going to begin to pivot the focus of this blog a bit. Up to this point we’ve spent a lot of time examining B2B technology branding, software brand strategy and branding for startups. Future posts will begin to explore a wider set of subjects under the banner of content marketing as [...]
Continue Reading →Positioning vs. Branding
Many of the same tech marketers I have interviewed as part of this blogging project negate the importance of Branding while holding up Positioning as the ultimate strategy for winning minds and markets. This distinction is important to address, as…
Continue Reading →Your Customer controls your Brand
Forrester Research recently held its 2005 Consumer Forum. Although the thrust of the agenda addressed how to reach the teaming masses on the Internet, the present market’s realities sure sound like they have a lot of relevance to B2B tech…
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Influential helped us clearly communicate our benefits to both business and technical decision makers across the web, PR, sales and business development domains. Top qualities: Great Results, Personable, High Integrity.Chief Executive Officer – Xignite
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Influential helped catapult us from just another start-up technology company into one of the best known Internet infrastructure players in less than a year. They were instrumental in helping define our early marketing strategies.Vice President of Business Development – REBOL Technologies
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Influential really defined our messaging and what the company is all about and wanting to do, understanding our vision and associated details. Great job.President & CEO – Netwoven
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Influential knows the tools that can drive sales success, has the tech domain expertise to build the content, and has the creativity and connections to actually get the work done.Principal – Kickstart Consulting
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Mike Teeling’s a solid, end-to-end marketer and I have brought Influential in to support several of our clients. If experience tells him that a client's proposed path should be re-considered, he's not shy about recommending alternatives.Principal – Kickstart Consulting
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With Influential’s assistance, we successful reached out to a grassroots Web community with a consistent and clear message. We maintained a tightly packaged story that was easily understandable. This resulted in thousands of downloads.
Vice President of Business Development – REBOL Technologies
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I had the pleasure of working for Influential as a vendor and with Mike Teeling as a colleague. He is so sharp! Mike cuts right through the meandering crap to the point – an essential skill in marketing and branding.Owner – InMotionMedia Inc.
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Mike Teeling has amazing experience and was an awesome coach, working with my staff on honing their fundamental skills. I'd highly recommend him as he is an ace, particularly with analyst relations strategies.Principal – Ignite Public Relations
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Mike Teeling is an outstanding person, and one of the best Analyst Relations pros I have had the pleasure to work with. Highly Recommended!Sales Account Executive – Gartner Inc.
