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Headed to Content Marketing World 2013, a Changed Agency

As I get ready to attend the 3rd annual Content Marketing World (CMW) conference next week (hello Cleveland!), it seems the appropriate time to think back at the worthwhile road that me and my little company have traveled. When I was fortunate enough to be invited to participate in the inaugural CMW way back in 2011, we were [...]

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An Outsourced Marketing Department Delivers for Hot Mobile Enterprise Startup

Influential Strategies has just wrapped up an eight-month engagement for Armor 5, a software startup based in Silicon Valley. This enterprise mobile security company provides a cloud service addressing the challenges of bring-your-own-device (BYOD). It’s a crowded, noisy market packed with vendors providing Mobile Device Management, dual identity mobile devices and a lot of hype. [...]

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Mobile Security eBook Helps Veracode Use Humor to Cover Some Serious Subjects

Influential Strategies completed a content marketing project for Veracode, a leading application security testing company based in Boston. Our team produced an informative but whimsical ebook to educate mobile workers on the need for Bring Your Own Device (BYOD) security. The resulting campaign was one of the most successful in the client’s history, resulting in [...]

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B2B Technology Content Marketing Is a Big Subject

With this post, we’re going to begin to pivot the focus of this blog a bit. Up to this point we’ve spent a lot of time examining B2B technology branding, software brand strategy and branding for startups. Future posts will begin to explore a wider set of subjects under the banner of content marketing as [...]

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