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An Outsourced Marketing Department Delivers for Hot Mobile Enterprise Startup

Influential Strategies has just wrapped up an eight-month engagement for Armor 5, a software startup based in Silicon Valley. This enterprise mobile security company provides a cloud service addressing the challenges of bring-your-own-device (BYOD). It’s a crowded, noisy market packed with vendors providing Mobile Device Management, dual identity mobile devices and a lot of hype. [...]

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Mobile Security eBook Helps Veracode Use Humor to Cover Some Serious Subjects

Influential Strategies completed a content marketing project for Veracode, a leading application security testing company based in Boston. Our team produced an informative but whimsical ebook to educate mobile workers on the need for Bring Your Own Device (BYOD) security. The resulting campaign was one of the most successful in the client’s history, resulting in [...]

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PeopleSoft was a Great Brand

Recently I gave a workshop on branding for small tech businesses at the Entrepreneur Center in San Jose. In my talk I covered a couple case studies of great technology brands, one of which was directly from my own experience….

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