What is Content Marketing?

Content Marketing is the art of understanding exactly what your customers need to know, when they need to know it, and delivering it to them in a relevant and compelling way.

Everyone knows that “content is king”… only these days marketing departments need to act like PUBLISHERS.

To be effective in today’s distracted and disparate marketplace, your content must become an engine feeding your inbound and outbound marketing programs.

Good B2B content:

  • Tells your story, with personality not product, and from the POV of your customer’s needs
  • Targets your different buyer personas with discrete messages
  • Engages suspects and prospects conversationally over a variety of social engagement channels
  • Maps to your buyer’s unique journey to understand and appeal to where they are in the discovery process
  • Delivers bite-size pieces that guide, help and (gently) persuade them over time
  • Builds brand awareness, loyalty and leads

Simply said, it’s time to ditch the pitch. Your content needs to move beyond merely selling. It needs to solve problems and provide insight. It needs to entertain, educate and inform.

B2B marketing has gotten exponentially more complex – it’s time for your content to adapt.

Influential Strategies understands content marketing. It’s all we do. Let us do it for you.