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Tech PR Veteran on Branding

Ed Niehaus and I sat down recently as part of my ongoing primary research exploring the current state of B2B tech branding. Ed is an industry veteran who headed one of the top technology PR firms from the early 90s…

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Branding for M&A vs. IPO

I recently interviewed Christine Hinton from VantagePoint Venture Partners as part of my ongoing primary research study on the state of B2B tech branding. Christine is VP Marketing at the firm, which is a leading multi-stage investor in the tech…

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