Homepage / Blog

Brand (n.); Branding (v.)

This is a silly little post … …but I think it’s important to make a distinction between these words, as they are not interchangeable, and yet are so subject to swapping around by marketing people. (definition language below liberally borrowed…

Continue Reading →

Mike’s definition of Brand

Since I began this blog by comparing talking about brand to discussions of the Great Almighty, it’s only fair that I impart to you, in the interest of full disclosure from the start, my own personal religion. I decided to…

Continue Reading →