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Your Customer controls your Brand

Forrester Research recently held its 2005 Consumer Forum. Although the thrust of the agenda addressed how to reach the teaming masses on the Internet, the present market’s realities sure sound like they have a lot of relevance to B2B tech…

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Talking about Brand is like talking about God

It has been said that talking about brand is like talking about God. Everyone has their own definition and beliefs. Still, I’ve taken on a new professional mission – to evangelize the power of brand to transform the way my…

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