INFLUENTIAL was a boutique content marketing
agency that closed its doors in September 2016.
2006 by Michael Teeling, INFLUENTIAL was one of the first purely content marketing agencies to serve the enterprise
software industry. The agency offered content marketing strategy, content
project management and content creative services to clients.
In its decade
of operation, INFLUENTIAL served 58 venture-funded
startups in markets as diverse as cloud/SaaS, cybersecurity, customer
experience, BI/analytics, and application development.
agency’s historical milestones:
of the earliest adopters of content marketing theory and practices back in 2009,
and participant at the inaugural Content
Marketing World conference in 2011.
marketing agency of record for successful startups including CrownPeak, Guardian Analytics, Veracode and Fortify Software (acquired by HP for 6X revenue).
outsourced marketing departments provided to CygNet Software (acquired by Weatherford for 5X revenue) and Armor5 (acquired by fellow client, Digital Guardian).
project delivery for former clients still going strong, including MarkLogic, Xignite, Worksoft, Guidewire (now public), and MarkMonitor (now part of Reuters).
Affiliate Provider Network that jointly served clients using expert partners in
public relations, social media, web design & development, SEO, consumer
branding, event planning and demand generation.
INFLUENTIAL was based in Oakland, Calif. but
served B2B technology companies nationwide.